Unleash the growth potential of your business with next-level digital marketing, creative storytelling, and high-performing e-commerce solutions

Digital marketing strategy is the cornerstone of successful growth. We provide actionable insights, analysis, and frameworks to align your brand with your business objectives and sustainable growth.

Your brand’s story deserves to be told in the most engaging and impactful way possible. By combining creativity with strategy, we ensure your brand stands out in a crowded market and makes a lasting impression.

We specialise in building robust, scalable solutions that leverage the latest technologies to give you a competitive edge. With a focus on performance, security, and user experience, we create solutions that are tailored to meet your specific needs and goals.

At TROY Digital, we’re a dynamic team of strategists, creatives, and technologists united by a common mission: to help businesses thrive in an ever-evolving digital landscape. With years of experience and a passion for innovation, we partner with brands to craft meaningful digital experiences that deliver measurable success.

We’re a team of passionate digital strategists, creatives, and technologists who are driven by a shared love for crafting impactful and meaningful digital solutions. We’re not just builders; we’re partners who work closely with you to understand your unique challenges and aspirations.

Insights

The Best Social Media Analytics Tools in 2025

The Best Social Media Analytics Tools in 2025

Social media isn’t just about connecting with mates and family; it’s a powerful engine for businesses to build brands, engage audiences, and drive growth. However, navigating this complex ecosystem without data is like setting sail without a compass. This is where social media analytics tools come into play, offering invaluable insights into your performance, audience behaviour, and the overall effectiveness of your social media strategy.

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Bottega Veneta Redefined Luxury Marketing without Social Media

Bottega Veneta Redefined Luxury Marketing without Social Media

Bottega Veneta’s decision to pull the plug on its social media channels in early 2021 represented a radical departure from luxury marketing orthodoxy. On January 5, 2021, under Creative Director Daniel Lee, the brand quietly deleted its Instagram, Facebook and Twitter accounts—citing a desire for “stealth luxury” and to combat the negativity of feeds—with no explicit announcement of what would replace them.

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E-commerce videography

E-commerce Videography in Digital Marketing

E-commerce businesses must consistently adapt to capture consumer attention. Videography is one of the most powerful tools in this effort, as it plays a crucial role in branding, customer engagement, and conversions. With the rise of short-form content, AI-powered tools, and immersive visual storytelling, e-commerce videography has become essential to any digital marketing strategy.

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Why Instagram’s Video Content Bias is a Problem for Certain Businesses and What You Can Do About It

Why Instagram’s Video Content Bias is a Problem

Instagram’s algorithm has undergone significant changes in recent years, prioritising video content to compete with platforms like TikTok. This shift, while appealing to creators with video-friendly products and services, has left many businesses struggling to keep up.

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President Donald Trump signed an executive order on January 20, 2025, postponing the enforcement of a ban on the popular video-sharing app TikTok for 75 days.

Trump Signs Executive Order Delaying TikTok Ban

In a significant policy shift, President Donald Trump signed an executive order on January 20, 2025, postponing the enforcement of a ban on the popular video-sharing app TikTok for 75 days. This decision comes in the wake of national security concerns surrounding the app due to its Chinese ownership. The delay offers a temporary reprieve for TikTok’s extensive user base in the United States and opens the door for potential negotiations regarding the app’s operations.

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The Instagram Engagement Crisis: Why Your Likes and Comments Are Drying Up and How to Turn Things Around

The Instagram Engagement Crisis

Instagram, once a haven for visual storytelling and genuine connection, has become a battleground for attention. The relentless algorithm shifts, the rise of fleeting trends, and the sheer volume of content can leave even the most dedicated creators feeling lost and frustrated. If you’re grappling with dwindling likes, disappearing comments, and a general sense of plateauing engagement, you’re not alone.

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