Digital marketing strategy is the cornerstone of successful growth. We provide actionable insights, analysis, and frameworks to align your brand with your business objectives and sustainable growth.
We specialise in building robust, scalable solutions that leverage the latest technologies to give you a competitive edge. With a focus on performance, security, and user experience, we create solutions that are tailored to meet your specific needs and goals.
At TROY Digital, we’re a dynamic team of strategists, creatives, and technologists united by a common mission: to help businesses thrive in an ever-evolving digital landscape. With years of experience and a passion for innovation, we partner with brands to craft meaningful digital experiences that deliver measurable success.
We’re a team of passionate digital strategists, creatives, and technologists who are driven by a shared love for crafting impactful and meaningful digital solutions. We’re not just builders; we’re partners who work closely with you to understand your unique challenges and aspirations.
Instagram’s algorithm has undergone significant changes in recent years, prioritising video content to compete with platforms like TikTok. This shift, while appealing to creators with video-friendly products and services, has left many businesses struggling to keep up.
In a significant policy shift, President Donald Trump signed an executive order on January 20, 2025, postponing the enforcement of a ban on the popular video-sharing app TikTok for 75 days. This decision comes in the wake of national security concerns surrounding the app due to its Chinese ownership. The delay offers a temporary reprieve for TikTok’s extensive user base in the United States and opens the door for potential negotiations regarding the app’s operations.
Instagram, once a haven for visual storytelling and genuine connection, has become a battleground for attention. The relentless algorithm shifts, the rise of fleeting trends, and the sheer volume of content can leave even the most dedicated creators feeling lost and frustrated. If you’re grappling with dwindling likes, disappearing comments, and a general sense of plateauing engagement, you’re not alone.
By 2025, new technologies, user behaviours, and search engine algorithms will redefine how businesses approach search engine optimisation. Adapting to these changes will be critical for maintaining visibility and relevance online. Let’s explore the key trends shaping the future of SEO and how you can prepare for them.
In the competitive world of streaming content, Netflix’s ability to produce unforgettable festive films has established it as a key player in modern cinema. With its latest release, Carry On, Netflix aims to charm audiences and dominate the festive viewing charts. But could this movie truly be the best Christmas film ever? Let’s examine this from both a marketing and cinematic perspective.
Staying competitive in e-commerce in 2025 requires embracing innovation, prioritizing customer-centric strategies, and adapting to new technologies. By implementing these ten tips, you can create a robust marketing strategy that drives growth and positions your brand as a leader in the digital marketplace.
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