Jaguar’s recent rebranding has sparked considerable debate, both within the automotive industry and among the public. Introducing a new logo, coupled with a fresh focus on electric vehicles, represents a bold step forward for the iconic British marque. However, this evolution has not been without significant criticism, raising questions about how well the changes align with the brand’s heritage and its loyal customer base. From a marketing perspective, this moment presents both challenges and opportunities for Jaguar to refine its message and steer the conversation.
